This webinar will bring together practitioners, researchers and all others interested in applying behavioural science to address challenges related to medication adherence. The event will highlight completed and ongoing projects that have incorporated behavioural science to studies on medication adherence. The webinar will end with discussion between participants and speakers to share learning, support cross-organisation working and enable researchers and practitioners to discuss what works for patients and staff.
- 10 min. Introduction to behavioural science and medication adherence [Prof Debi Bhattacharya, Universities of Leicester and East Anglia]
- 10 min. Challenges of measuring medication adherence [Prof Samuel Allemann, University of Basel]
- 10 min. Identification of Medication Adherence Barriers [Prof Debi Bhattacharya, Universities of Leicester and East Anglia]
- 30 min. Curated conversation – audience response to presentations, key points of learning and future research initiatives. [Facilitated by Kumud Kantilal, University of East Anglia]